As the digital advertising industry moves beyond third-party cookies, a growing number of solutions have emerged to address the challenges of audience addressability and campaign measurement. This map, developed by IAB Europe's Addressability & Measurement Working Group (AMWG), provides a structured overview of those solutions.
What is it?
The AMWG Solution Map catalogues ID-based and ID-less solutions from vendors operating across the European digital advertising ecosystem, mapped against five stages of the advertising value chain: Planning, Activation, Measurement, Optimisation, and Infrastructure. Solution coverage is self-declared by participating companies and has not been independently verified by IAB Europe.
Who is it for?
Publishers, advertisers, agencies, and ad tech practitioners looking to understand the landscape of post-cookie addressability and measurement solutions available in Europe.
Get involved
For enquiries about the map or to find out how your organisation can participate, please contact Lucio Gagliardi at gagliardi[at]iabeurope.eu
