IAB Europe forecasts Retail Media ad spend in Europe to reach €31bn by 2028. As the number of Retail Media Networks continues to grow, it is important that brands are able to easily assess where to invest. This is why IAB Europe has created the Retailer Capability Map.
What is it?
The IAB Europe Retailer Capability Map provides information about the on-site, off-site and in-store opportunities offered by retailers operating in Europe, as well as the targeting and measurement options available. Please note, the capabilities are self-declared and not verified or checked by IAB Europe.
Who is it for?
Media buyers and brands can use the Map to compare retailer offerings and assess retailer maturity.
How can my business be included?
If you are a retailer or retail or commerce media network interested in joining the Map, please email Marie-Clare Puffett at puffett[at]iabeurope.eu
